The proposed development would result in a range of benefits for the area. It would:
Regenerate a large, prominent brownfield site.
Deliver a new, quality hotel and conference facility which will attract new business visitors to Cleethorpes.
Provide new all-weather tourism and leisure uses.
Enhance the choice of retail and leisure facilities available locally.
Improve the appearance of the site through the delivery of a comprehensive landscaping scheme.
Provide opportunity to enrich local biodiversity through the creation of new and enhanced green networks.
Represent significant investment (£57.1m) and a visible statement of confidence in the local area.
Provide significant new employment opportunities, including 369 permanent new FTE jobs.
Generate c. £13.2 m per annum of new visitor expenditure once operational.
Encourage the promotion of sustainable transport and provide improved pedestrian connectivity to the beach.