The former Pleasure Island site comprises approximately 23.5 ha of previously developed land. Following its opening in May 1990, the Pleasure Island site was in use as a theme park for over 20 years. It was also used as a zoo for many years prior to that.
Pleasure Island closed in October 2016, following a national trend of theme park closures across the UK whereby increasing competition and changing visitor patterns have made many existing parks no longer viable.
Since its closure, the site has remained vacant and has gradually fallen into disrepair. North East Lincolnshire Council has looked to encourage the future redevelopment of the site, identifying it as part of a designated ‘Resort Area’ within the adopted Local Plan.
The Local Plan provides support for proposals in this location which contribute towards the development of a year-round, all weather economy and enhances the provision of support facilities for visitors, including new high quality accommodation.